Andy Bernstein of HeadCount on how music fans support causes
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Uploaded by freshspot on Aug 3, 2011
David Meerman Scott interviews Andy Bernstein, executive director of HeadCount on how music fans support causes and how HeadCount taps artists such as Dave Matthews, Phish, Death Cab for Cutie, and Bob Weir to drive interest in political action. It's an active online community with more than half of music fans tweet or like something political every week, and a large number do it every single day.
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