Providing a Better Shave for More than a Billion Men

GRAHAM SIMMS, Male Grooming Research & Development (retired), was part of a diverse P&G team that traveled to India to observe and interview Indian consumers in their homes, leading to key insights that resulted in Gillette Guard—a safer, more affordable razor.

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[Steven Horvat]

The old system works better then that. In fact in America it's starting to come back as a more cost effective and better shave. I've not read one good review of the Guard providing a smooth and fast shave. I believe that with education of using the razor properly that all of India can have a smoother, better shave from a DE then something to add to their trash and landfills.

[du212]

Procter & Gamble helping the people of India to spend their money in Gillette products . P&G only wants their money, your money, my money....Improve a better shave is not his business

[GilBatesLovesyou]

Improving their lives by making them spend more and Westernizing them? Nice job.

[Bmw3Kurt]

Yes, new products all the time more money. lol

[Bmw3Kurt]

I like shaving with a de safety razor, soap and brush. I did cut myself with Gillette Fusion also pretty bad. No more plastic crap and canned goo, that smells bad. I wonder what King Camp Gillette would have said about plastic razors.? Or W.Procter and J.Gamble ?

But i am not against P&G, Very good products. :)

[gabusoo]

Spot-on!

Bien dicho, du!! ;)

[athlon64fx55]

Cool razor, looks like a good idea.