Because Kodak knows each Chief Memory officer is different, innovative campaigns must take the form of the lifestyle that represents consumers' unique sharing styles. Kodak has always marketed to women, and today we continue to speak to them in places where they spend their precious time, such as online social networks like Facebook, where females do the majority of the sharing.
Panalists:
HOLGER LUEDORF, VP of Mobile Partnerships, FourSquare
SCOTT KELLY, Digital Marketing Manager, Ford
JOSHUA KARPF, Senior Manager, Digital Media Communications, PepsiCo.
LIONEL MENCHACA, Dell
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