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Sir Martin Sorrell: Building a global brand

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Published on Mar 7, 2012

Watch the entire lecture at http://mba.yale.edu/news_events/CMS/A... Twenty-six years ago, Sir Martin Sorrell had already built a successful career. He was a top official at the global advertising agency Saatchi & Saatchi, driving many of the acquisitions that helped propel the firm to the top of the industry. But, as he told an audience at Yale SOM on February 21, "I wanted to run my own business." He saw an opportunity in Wire and Plastic Products, a small British company that was enticing mainly for being listed on the English stock market. In 1985, he bought a controlling stake and proceeded to create the world's largest advertising and marketing services group, now called WPP. "The business is very tough, very challenging, but also very interesting," he said. "We are involved one way or another in the major changes happening in the world."
Sorrell spoke as part of the Leaders Forum lecture series at Yale SOM. He explained how he took a company that made wire shopping baskets and built it into a business with $16 billion in revenue, 153,000 employees, and operations in 109 countries.

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