Bob Koch Former PGA Tour Pro Inventor President of Medicus

The golf world is overflowing with How-To books, magazines, CDs, DVDs, and training aids--but none are as effective, popular, or universally praised as the Medicus. Medicus creator Bob Koch knew he wanted to invent a product that would provide golfers with immediate feedback. This tool would objectively and accurately tell the golfer whether his swing motion was correct or incorrect.

Such a device would allow the user to practice a correct swing. Perhaps more importantly, it would prevent him from practicing an incorrect swing. As Bob Koch likes to say, "practice doesn't make perfect, practice makes permanent." The golfer who spends hours practicing a bad habit is reinforcing poor technique, transforming a mere accident of form into a muscle memory. Clearly, it's better to never practice golf at all than to practice bad technique.

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