Cracker Jacks 70's TV Cannes Film Festival Gold Lion

Cracker Jacks classic 70's Cannes Film Festival Gold Lion Winner directed by Bob Gage, featuring Jack Gilford and Dan Dubelman. This is "warm story telling" at its best!

A tribute to Director Bob Gage
(1921-2000)
Doyle Dane Bernbach, New York List No. 33 of 100 Ad Age Person of the Century

Bill Bernbach, accompanied by copywriter Phyllis Robinson and art director Bob Gage, left Grey Advertising in 1949 to launch Doyle Dane Bernbach. Robinson and Gage would validate Bernbach's new copy-art teamwork concept. Publicity-averse Gage, regarded by his peers as an "absolute genius," put his stamp on print and TV advertising, plus Hollywood film editing. His whimsical Ohrbach's ads "exploded" on page with his art-type-white space treatments. His warm TV storytelling for Cracker Jack (Jack Gilford), Alka-Seltzer ("Honeymooners") and Polaroid (James Garner and Mariette Hartley), plus his electrifying quick-cuts and tightly focused editing techniques for Jamaica Tourist Board, brought new visual power to commercials as well as films. http://adage.com/century/people033.html

Category:

Entertainment

Tags:

• Cracker Jacks
• classic 70s TV
• Cannes Film Festival Gold Lion
• Jack Gilford
• Dan Dubelman
• Bob Gage
• Bill Bernbach
• Dick Dubelman

[lisaleegilford]

My father was Jack Gilford, the Cracker Jack Man in all these commercials. And this was one of my favorite ones. Some of the early ones, he didn't talk, just a soft voice over. These were the best commercials, ever and it's wonderful that I can see my father and these commercials any time I want to.

Lisa Gilford

[NewMediaOldMedia]

@lisaleegilford Your father was extremely talented. He also was a great teacher. He took over the directing of the actors. He made me great! I feel like having a chance to work with your dad provided me with a link to great entertainers from theater and vaudeville, a tradition that proceeded the written word. Not only was Jack Gilford as a great actor, but he was deeply respected for being a great American hero for his personal sacrifice during the time he was blacklisted. What a man!

[PooBah891]

I will never forget him him in so many wonderful roles --including A Funny Thing Happened on the Way to the Forum---BUT--my favorite was on the very old WNET Play of the week---the Sholom Aleichem tale about Bunscher Schweig (spelling?)---his final line in the show just made you want to cry-----if you recall the program (lisalee)---"....could you let me have, perhaps, a warm roll..."---you have to hear, of course what led up to that. Sorely missed

[bluecatky]

This is such a sweet commercial. I love how the kid is onto his dad from the very start and knows he's trying to hide the Cracker Jacks, but he plays it cool and makes his point with one word: "Sharing".

[sdm84]

@lisaleegilford Awesome. When I was growing up in the 60's, these commercials were very popular and I still remember it like it was yesterday,

[werksdesign]

I remember his Cracker Jack commercials when I was a kid. Jack Gilford was that guy on TV who could easily be the next door neighbor who always made the world right.

[GooglFascists]

Let's see 'em do a commercial about "sharing" now!

Its all about how much Wall Street & Big Gov't can STEAL.

Hogs piling up trillions for themselves while the rest of

the world STARVES.

Thanks a LOT, Mr. Soetoro & Co. "NO WE CAN'T!"

[Ladyhobbit2001]

Man that was a big box of Cracker Jacks. I remember buying the regular sized box for 10 cents. The commercials were fun but the snack was delicious.

[Zyworski]

What did you learn playing Zynga today? Sharing!

[LightenUpMcGraw]

Try to find a peanut in a box of Crackerjacks and you may as well discovered gold. I got a box once and it had three peanuts in the entire box, plus nowadays the prize isn't really a prize just a memory of how they used to do it.