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Campari gay commercial (The Secret)

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Uploaded by on Jan 5, 2008

A woman is seen leaving a bar by walking up the large, center staircase. A man at the bar catches her glance, but she soon turns and continues walking her way.

The man immediately leaves the bar and begins to follow her. She always seems to be two steps ahead of him, until he finally turns a corner and literally runs into her.

The man's drink spills all over the front of the woman's dress. The woman then removes the knot holding her halter dress up, displaying a bare chest that reveals she is really a man. He wipes the lipstick from his face.

The man smirks and opens his shirt, exposing bandages around his chest, used to diminish the appearance of his breasts - because he is actually a woman. She lets down her long hair.

An announcer says, "Campari. Red Passion" as the same words appear on screen.
Gayness, bisexuality or being transgendered is treated as a non-issue in these commercials. Like people of color are now often shown, gays are included in vignettes and sometimes in the mix of a larger campaign. This may be what the future of gays in commercials will look like: part of a larger whole. These ads meet Commercial Closet's Best Practices.

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Nonprofits & Activism

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Standard YouTube License

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Top Comments

  • Not gay, but not straight either....... eh, who cares, love is love, or sex is sex, either way you want it.......

  • FUCK!!! THAT WAS COOL!

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All Comments (141)

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  • I'm sorry but the women who was prentending to be a man in this advert didn't fool me for a second her face is too feminie to pass for a man, whereas the guy did fool me, as I did believe that he was a women at first.

  • @balderlicht It's Masked Ball by Jocelyn Pook. Off the Eyes Wide Shut soundtrack.

  • what's the name of the song in background ?

  • This is like the 3rd time I'm watching this vid and I'm still like "WTF?"

  • Fab.

  • best commercial ever xD saw it over an year ago and was really surprised and still am =]

  • Commercial is really good at distinguishing the difference between the terms 'sex' and 'gender' :)

  • UNM....AM I THE ONLY ONE WHO THINKGS THIS IS COMPLETELY HOOOOOOOOOOOOOOT!....i would so love doing that lol

  • Sweet

  • I think this is about the 10th time i have watched this advert!

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