Hot Wheels Secret Race Battle -- 3D Projection Mapping in Sydney
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Uploaded by HOTWHEELS on Mar 10, 2011
On Thursday March 10 2011, Hot Wheels lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle.
Brought to life by international digital advertising agency Muse Amsterdam, the projection featured footage of the world's fastest vehicles in a stunt ridden challenge, traveling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney's most historic buildings.
Credits:
Client:
Mattel (AUS)
Senior Marketing Manager: Amanda Allegos
Senior Brand Manager: Ben Caddy
Agency:
Muse Amsterdam (NL)
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg
Other:
Production: PostPanic (NL)
Technical Supervison: Beam Systems (NL)
Local Agency Mattel: 2Fish (AUS)
Hardware: TDC (AUS)
- 170 likes, 12 dislikes
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Top Comments
All Comments (22)
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@zaloog unlase the cars have an air lock the racers can live in the cars for a short time but cars wold brack down cus of the warter
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TWINNNNNNN MMMMMMIIILLLL RRROOOCCCKKKS!!!!!!!!!!!!!!!!!
!!!!! You suck Rodger Dodger.......You got CRUSHED! -
wait this is a projector COOL!
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Chuck Norris' TV .
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Amazing !!!!!!!!!!!!!!!!!!!!!
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i want that projector for my room
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sweeeeeeeeeeeeeeeeeeeeeeeeeeee
eeeet -
slowed down by the water...? HOD DO THEY BREATHE? zombies thats how
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Sorry to be "this guy", but I never understood how they are "racing" if it's a single lane track....
wolfo714 11 months ago 33
EXPLOSION!!!!!!!!
QuantumFB 10 months ago 8