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Challenges & Enticements of Films in Research - Part 1 - Russell Belk - IAE de Tours

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Uploaded by on Jul 8, 2011

Part 1/4 : Challenges & Enticements of Films in Research by Russell Belk, professor of marketing, Schulich Scool of business, York University of Toronto, Canada

Les challenges et défis des films dans la recherche scientifique par Russell Belk dans le cadre de la journée d'approfondissement méthodologique du 28 juin 2011 à l'IAE de Tours, l'école de management de l'université de tours.

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