Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Imagining a New World of Interactive Movie Theaters

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
898 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 18, 2008

NEW YORK (YouTube.com/AdAge) -- Finding ways to turn movie theaters into interactive social media venues is a major project at New York's Brand Experience Lab. In this interview, lab chairman David Polinchock details experiments which turned crowds of 300 solitary movie goers into coherent teams using body movements in unison to control digital elements on the big screen. This new field of "audience games" hopes to provide markters with an entirely new way of engaging consumers in brand-oriented digital play prior to the start of the main feature.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (0)

Sign In or Sign Up now to post a comment!
Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more