Design Indaba Speaker Intro: Tord Boontje

Welcome to the creative playing field

This years Design Indaba was conceptualised around the simple thought that just as sport gets internationally celebrated and feted, so too should creativity. That in essence, creativity also needs a playing field.

Of course along with a playing field come superstars, fans, and stadium-style excitement, so in keeping with the sporting spirit, Design Indabas ad agency, The Jupiter Drawing Room Cape Town, conceptualised speaker idents capturing big game emotion. Produced by juju, the intros took on the appearance of football card stunts, where fans raise cards in sequence to create recognisable supporter images. Stadium sound effects of cheering, applause, and excitement heightened the sense of being at a world-class event which indeed delegates were.

Category:

Education

Tags:

• DAY
• 02
• 09
• Tord
• Boontje
• ident
• Design
• Indaba
• 2010
• conference
• design
• animation