STRATEGY: Story's More Powerful than the Brand
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Uploaded by LittleBigThings on Sep 2, 2010
Tom Peters explains how essential it is to turn your brand into a story. Find out more on www.tompeters.com.
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Little Big Things - love it and reference it often.
Enjoying your videos very much, including this one. Just wondered - wouldn't it be even better if you worked a 30-second story into THIS message?
DonnaK811 1 year ago
One only has to look at the story told by the criminals in the U.S. government as an excuse to wage war in Iraq --because waging war is their business -- to see the kind of manipulation of the facts a reliance on storytelling invites. As the new narratologists like Michael Margolis, Jeremy Redleaf, John Marshall Roberts, brands need to focus on storymaking behaviors, and the sustainable interactions that result in good stories. Improvisation is the key to the new physics of narrative (#2of2)
mikebonifer 1 year ago
As a storyteller, I like this. I have been involved in storytelling on behalf of brands for my entire career. Storytelling, however, does not answer the problems faced by brands and businesses in the networked business environment. Telling a story, by virtue of the fact that there is a storyteller, is a hierarchical process. Hierarchies. Story, by definition, happens after (or before) the fact. It is NOT a fact, it is an ARTIfact, and therein lies the issue.
mikebonifer 1 year ago
@GRANDEPOPPI10 DM me on twitter @storycentral or email at storycentralDIGITAL@yahoo.co.uk - I can help!
sophieregan 1 year ago
Tom this is fantastic. No I really mean that. Story is such an important point.
0neLife1 1 year ago
so how do i improve my story telling skills?
GRANDEPOPPI10 1 year ago 2