We produced this project in conjunction with our production partners at IDEAS. The program was designed to play in the lobby of the Walt Disney World Casting building. The purpose was to entertain and engage potential cast members and inform/educate them on the types of positions available at WDW as well some important aspects or the Disney culture. Technically you could probably consider it a recruitment tool but it certainly was infused with the Disney entertainment value flair!
The video was designed as a hosted program where the hosts weave the viewer through vignettes and reinforcing key messages. The end product was just over an hour long and consisted of customized videos, a highly stylized graphics package, fun facts, job description vignettes and an entertaining integration of classic Disney animation and character live action
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