Squeeball Promotional Event: Los Angeles Street Team Marketing

To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to line up for a chance to swing a tennis racket at the plush toys (and take them home afterward!). The street teams helped to create a fun environment with memorable experiences and lasting positive impressions for all involved. The event spanned three days and generated immeasurable buzz for Squeeballs October 2009 release by distributing 1,000 plush toys and 1,700 flyers!

Category:

Entertainment

Tags:

• Attack! Marketing
• street team
• costumed character
• los angeles
• brand ambassadors
• xbox