Mistakes That Threaten B2B Buyer Persona Initiatives -- Mad Marketing TV Ep 2
Loading...
Uploaded by MadMarketingTV on Dec 1, 2011
Special Guest: Adele Revella, President of Buyer Persona Institute, Inc.
http://buyerpersona.com
Buyer personas are a fundamental aspect of B2B marketing. These detailed profiles of customers that the company hopes to attract help marketers make essential marketing decisions.
During this episode, guest host Jeff Ogden and Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discuss:
• The dangers of using made-up or irrelevant information about your buyers
• Why you should avoid building personas about too many buyers
• How to avoid building bad buyer personas
-----
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
-----
Upcoming episodes: During Episode 3, Joe Pulizzi, founder of the Content Marketing Institute and author of "Get Content, Get Customers" joins guest host Jeff Ogden on MadMarketingTV. Hope to see you then!
http://madmarketing.tv/2011/12/01/the-mistakes-that-threaten-your-buyer-perso...
- 5 likes, 0 dislikes
-
- 13:54
Content Marketing: Thinking Like a Publisher with Jim Burns -- Mad Marketing TV Ep 6by MadMarketingTV237 views
- 5:56
"Top B2B Marketing Opportunities for 2012" (HD)by marketingsherpa674 views
- 12:45
Content Marketing: Leaping Out of the Content Ocean with Doug Kessler -- Mad Marketing TV Ep 11by MadMarketingTV152 views
- 11:59
More Content Marketing with Jim Burns -- Mad Marketing TV Ep 6 - The After Partyby MadMarketingTV148 views
- 15:26
Changes in B2B Marketing with Paul Dunay -- Mad Marketing TV Ep 13by MadMarketingTV88 views
- 11:41
Return on Influence with Mark Schaefer -- Mad Marketing TV Ep 12by MadMarketingTV132 views
- 7:17
Caterpillar Truck Documentary - 1 of 2by ConverseMarketing1,048 views
- 5:46
The New Face of Marketingby SELLINGPOWER4,760 views
- 6:25
Consultative Selling Helps Individual B2B Buyers Meet Their Needsby VisionGroupConsult458 views
- 1:02:58
Understanding and Managing B2B Buyer Dialoguesby salesforce271 views
- 4:14
GXS evolves into a cool, cloud-based B2B integration companyby gxsb2bvideos796 views
- 2:20
B2B Technology Infographics Visual Explanations - Frame Concepts Animationby sjgammy653 views
- 1:08:11
3 Steps to Successful B2B Social Media Marketingby KunoCreative250 views
- 1:31
I'm in B2Bby b2bmarketing2,069 views
- 2:47
B2B TV (2000) Bill kurchakby SOCIALPROOFbiz155 views
- 5:08
B2B Marketingby telegraphbc7,740 views
- 2:23
Barbra Streisand B2B: Funny Thing Happenedby mmontana1,935 views
- 9:46
Social Media B2B TV: Top Stories of Decemberby Digitalpapercuts124 views
- 2:03
Glee Spoof from Mad (TV Show)by SpiderMikeReborn694,184 views
- 2:06
B2B TV Spots.m4vby WordChaserInc95 views
If the buyer persona doesn't reveal something insightful and unexpected, it can't help you make competitive decisions about how to market to that type of buyer. And that's the only reason to create buyer personas.
AdeleRevella 2 months ago
"Personas give insight into things that are important to our prospects" -- I like that.
I've read too many persona sheets that are insight-free.
VelocityPartners 2 months ago
This is our second show, and this time we use a TV-like approach - full screen answers, full screen content and side by side questions. I hope you like it and tune in next Thursday where we interview the "Godfather of Content Marketing."
dmrirish 3 months ago