CES 09: Blackberry Booth Leverages RFID

In the battle of the glossy white booths, BlackBerry gets our best-of vote. The company is utilizing RFID to turn an eye-catching booth into a killer data collection machine. Attendees swipe CES cards at reg and are issued branded RFID cards. Theyre then invited to hold the cards up to any of 44 access points throughout the booth if theyd like to get more information from any of BlackBerrys partners. At the end of the day, visitors get emails from just the partners that piqued their interest. The strategy puts attendees in control, delivers leads to partners without any backend data sorting and gives BlackBerry rich information about who attended, when and for how long.

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News & Politics

Tags:

• ces
• trade shows
• experiential
• rfid