Nescafe Commercial - Almost Marriage Proposal

As much as mom tries to brow beat dad, home-centered ads designed to build male egos demonstrate that he will NOT be controlled. While women take the direct approach when they try to dominate, men pride themselves on their ability to cleverly deceive and outsmart their wives. Advertisers have honed the "shrewd operator" formula and use it to build male egos.

These ads often show the woman as a villain, and thus dad's deception is perfectly justified in the face of such injustice. In this Nescafe ad (18988), a man cleverly avoids making the biggest mistake of his life. He is the hero you are pulling for.

Read how emotional marketing is used in the battle of the sexes at the emotional marketing blog at: http://602communications.com/site/?p=7590

Category:

Entertainment

Tags:

• brand
• marketer
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• advertisement
• ad
• brander
• emotional branding
• emotional marketing
• relationship marketing
• relationship branding
• cheerios
• male marketing
• female marketing
• women marketing
• sitcom
• shrew
• bumbling
• nescafe
• coffee
• marriage
• proposal

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