Pangandaran and its surroundings have great natural & cultural potentials such as Citanduy River, Green Canyon,
Citumang Waterfalls, palm sugar industry and wooden puppet. However, that potentials have not yet been well
optimized nor giving benefits either for tourism or for community. Good development will increase services; by
increasing services, quality and product value will increase too, thus automatically increasing the product price.
Tourism industry in Pangandaran should also be sensitive towards market perception. Many tourists do not only enjoy beach and sun, but also expect unique experiences of local daily life.
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