JCDecaux Metro Hong Kong - McDonald's Interactive Campaign in MTR Tsim Sha Tsui Station

Combining the promotion for the new 18 McNuggets set with four refreshing sauces and the movie The Kung Fu Panda 2, McDonald's has unveiled a fun-filled advertisement with interactive game in the MTR Tsim Sha Tsui Station.

A panel with 18 buttons is set to invite passers-by to participate with friends. Once all the 18 buttons are pressed at the same time, the players will get a coupon for enjoying the new McNugget set. Located just nearby the exit to iSQUARE in Tsim Sha Tsui, the campaign delivers the joy of sharing to both locals and tourists.

"The advertising platform of MTR gives us much room for creativity in actualising our concepts. Most importantly, the happiness of sharing McDonald's meal with your beloved ones is also directly manifested through the interactive game. We are very happy to see the campaign achieve the popularity it deserves." Ms. Diana Chiu - Vice President, Chief Marketing Officer, McDonald's Restaurants

Category:

Film & Animation

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