Jeff Ludes shooting for Ford | Automotive photography with Phase One

Watch automotive photographer Jeff Ludes in action, as he shoot magnificent print ads for the new Ford Fusion downtown Los Angeles. Working under the Ford brand concept, "go further", Jeff Ludes and his team worked towards creating art, not just an ad. Watch how he uses the skills of Chinese street artist Liu Bolin and the image quality of the IQ160 and IQ180.

"So, this is a little different than what we usually do. What we do is, we get our camera angle, we put everything in place, plot out the hero car, we will shoot a blank frame, put the cars back in and then superimpose those on each other. We set up our grid work, they paint those in matching textures. For example, the colors need to be accurate."

"We have got this digital back that is incredibly precise, incredibly sharp detail, and I think it is only going to enhance the effect."

Learn more about Jeff Ludes:
http://www.jeffludes.com

Try Phase One:
http://www.phaseone.com/demo

Download Capture One imaging software:
http://www.phaseone.com/download

• Category

  Science & Technology

[GsBBoyDan]

probably could have done that in photoshop in much less time.

[dario rauch]

hey!

[johnson downing]

aloha

[Thierry NGUYEN CUU]

So cool...

Very creative



[prhchannel]

Genius!!!

[Macky Bucon]

quality

[fo0g]

The cambo wide rs is such a sexy body!

[adisabardiboy]

AWESOME!