: Andzrej talks about the three key elements of a great brand: sensuality, intimacy and mystery. Andrzej is a member of the BrandYou Board and Media & Innovations Director at Saatchi & Saatchi, a global creative communications company headquartered in New York with 140 offices in 80 countries.
His role involves assessing brands and brand propositions, and then validating and developing them in a global context. A scientist by background -- he studied chemical engineering -- Andrzej applies a rigorous methodology to brand management based on fact-based research, a clear situation analysis and a set of objectives with accompanying metrics.
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