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Web Analytics Role in Obama's US Presidential Campaign

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Uploaded by on Oct 13, 2009

Keynote at the 2009 Google Analytics Authorised Consultant (GAAC) summit. Opening section of presentation of Dan Siroker, Former Director of Analytics, Obama Presidential Campaign; Co-Founder, CarrotSticks on How We Used Data to Win the Presidential Election. He explains why he left Google for Obama's campaign. Check out http://www.clicktrue.biz/blog/web-analytics-consultancy/google-analytics-data... for more detail of his presentation.

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