Search Engine Optimization of Blog Part III Creating Backlinks

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Search Engine Optimization of a Blog -- Part III - Creating Back-links

So far we have seen optimization of a blog that helps search engines to rank the blog page high and show it high in search results for specific keywords.

While optimization of a blog page is important to improve its visibility in search engine searches, off-page optimization has major influence on the ranking of the blog page.

By off-page optimization we refer to links from other websites pointing to our blog and to our blog pages. Both number and quality of back-links are important.

By quality of back-links we mean the ranking of webpage where links to our web-pages are placed. Higher the rank of the external web-page, higher the quality and value of the back-link.

There are several so-called authority sites that have high page rank such as Twitter, Facebook, Wordpress etc. Backlinks to our blog pages appearing on these sites will give lot of weightage to our blog page helping it to rank high.

It should be the endeavor of blog owner to get many back-links from authority sites. This will increase visibility of the blog on those sites as well as in the search engine searches. And you will agree that high visibility is crucial for any marketing strategy.

The authority sites that can give high quality back-links can be divided into following types for sake of convenience and clarity.
1. Article Submission
2. Social Media Sites
3. Directory Submission
4. High ranking blogs in the niche

Article directories such as ezinearticles.com have very high ranking. Articles on subjects related to the main keyword of the blog post can be submitted to such directories. The author of the article is allowed to write resource box at the end of the article in which he can give link to his blog or blog-post.

Leaving your comments on high ranking blogs can generate high quality backlinks. To do this, start with searching high ranking blogs in your broad-based generic keywords. Read the content of the blog post and write some useful information / observations as comment.

On most of the blogs comments are moderated which means the comments have to be approved by the blog administrator before it can appear on the blog. Therefore your comments should provide really useful information for it to be accepted.

You can have a backlinks to your blog in the comment. Normally the link is hyperlinked with your name or a naturally occurring keyword.

Talking about submission in directories, I would refer to my video that was published some time back. The title of the video was Promoting A Blog Using RSS Feed Syndication

We will continue our discussion on back-links in the next video where I will discuss using Social Sites for back-links
Meanwhile visit here for thorough treatment of this subject

Category:

Education

Tags:

• Search
• Engine
• Optimization
• of
• Blog
• Part
• III
• Creating
• Backlinks