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adidas goes all in to surprise and delight

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Uploaded by on Jun 17, 2011

To launch the newly renovated Bourke Street Mall store in Melbourne's CBD, we set up giant shoe boxes around the city and surprised unsuspecting passerbys with free left shoes. Their matching right shoe was found inside the new store. Where will we pop up next?

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Sports

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All Comments (14)

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  • that was awesome. i love adidas. should do that on the internet like a random lottery. nice job!

  • Kaunas, Lithuania plz :)

  • FUCK, I´M JEALOUS!

  • Great DM!

  • Kuala Lumpur,Malaysia if you would be so kind

  • why in chile is not this

  • from melbourne, love this!!

  • awesome idea, and open a proper store in wellington, new zealand please? chur.

  • GOOO to Kazakhstan, Astana pls!!!!!!

  • stockholm!

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