Teradata PARTNERS 2011 Sneak Preview: Jenelle Kueter - ISC Motorsports

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Jenelle Kueter
Senior Manager, CRM
International Speedway Coporation
Teradata Partners Sneak Preview
jkueter@iscmotorsports.com
www.iscmotorsports.com

PARTNERS Session:
Thursday, October 6 @ 8:30AM
Room 29 aB

PARTNERS Lunch Session:
Tuesday, Oct. 4 @12:00 - 1:30PM

"In 2007, market forces required ISC to rethink their go-to-market strategy and it ultimately led them to adopting an Integrated Marketing Management strategy to manage and execute their plan. This meant integrating all of their marketing channels under one system to gain that 360-degree view of their customer that was critical to their future success. Their reason for integrating multiple disparate systems was simple: to drive business results. Learn how ISC has weathered the economic downturn using Aprimo Marketing Studio as a platform to manage workload, engage their customers on a personal-level, and ultimately drive business growth."

Category:

Science & Technology

Tags:

• Teradata
• PARTNERS
• Teradata PARTNERS Conference
• Sneak Preview
• Jenelle Kueter
• ISC Motorsports
• Motorsports
• Marketing
• Marketing Strategy
• Go-To-Market
• IMM
• CRM
• Relationship Management
• 360 Degree Customer View
• Disparate Systems
• Aprimo
• Aprimo Marketing STudio
• Aprimo Platform
• Business Growth