The Colorado Silver Bullets

The Colorado Silver Bullets baseball team was a promotion for Coors Light, and more importantly, it was a pioneering venture for women in sports. The Colorado Silver Bullets were launched in 1994 and received extensive media coverage. They were covered not only on sports pages, but also in Newsweek, ESPN, NBC Nightly News and other major media outlets from coast to coast. Over four seasons, the team had its games televised 60 times nationally. Coors was awarded the Womens Sports Foundation Pioneer Award and was recognized from the floor of Congress for its contributions to womens sports. The Silver Bullets have their own section in the Baseball Hall of Fame.

Category:

Sports

Tags:

• Colorado
• Silver
• Bullets
• women's
• baseball
• sports