A classic from the BBH stable, this ad announces the launch of the first Levi's stonewashed jeans. It's 1950s small town USA, a GI stands watching the girls. Behind him a man walks into a launderet...
A classic from the BBH stable, this ad announces the launch of the first Levi's stonewashed jeans. It's 1950s small town USA, a GI stands watching the girls. Behind him a man walks into a launderette carrying a bag of small rocks which he pours into one of the machines. He then proceeds to remove his clothes down to his boxers and socks, and put them in the machine. A thoroughly honed physique is admired by all as he takes his seat against the wall. Levi's: Now available stonewashed
Levi's: Laundrette Agency: Bartle Bogle Hegarty (BBH) Creative: John Hegarty; Greg Mills; Barbara Nokes Director: Roger Lyons Production: Mike Dufficy & Partners Director of Photography: Richard Greatrex Editor: Ian Weil Music: Karl Jenkins, Mike Ratledge Brand: Levi's
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This was actually directed by the late Roger Lyons... a great great friend of mine and my mothers' and unofficial godfather to me (naughty uncle Roger!)
His death was a tragic accident and It's great to see people appreciating his work. Im sure he would have gone onto huge things and he did alot of great work. Small fact- No boxers on set at last minute so those are actually Roger's fathers plucked from a draw in the nick of time! Please continue to honor his work and memory! :')
amico/a.........nei mitici anni 80 questo spot ha fatto sognare......i ragazzi volevamo tutti assomigliargli e le ragazze sbavavano...anke se ha i calzini bianki (ke all epoka erano trendy)
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FUCKING DOUCHE
His death was a tragic accident and It's great to see people appreciating his work.
Im sure he would have gone onto huge things and he did alot of great work.
Small fact- No boxers on set at last minute so those are actually Roger's fathers plucked from a draw in the nick of time!
Please continue to honor his work and memory! :')