Levi's commercial - Laundrette
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Uploaded by 28stieren on Nov 2, 2007
A classic from the BBH stable, this ad announces the launch of the first Levi's stonewashed jeans. It's 1950s small town USA, a GI stands watching the girls. Behind him a man walks into a launderette carrying a bag of small rocks which he pours into one of the machines. He then proceeds to remove his clothes down to his boxers and socks, and put them in the machine. A thoroughly honed physique is admired by all as he takes his seat against the wall. Levi's: Now available stonewashed
Levi's: Laundrette
Agency: Bartle Bogle Hegarty (BBH)
Creative: John Hegarty; Greg Mills; Barbara Nokes
Director: Roger Lyons
Production: Mike Dufficy & Partners
Director of Photography: Richard Greatrex
Editor: Ian Weil
Music: Karl Jenkins, Mike Ratledge
Brand: Levi's
- 138 likes, 2 dislikes
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Top Comments
All Comments (91)
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kam grad in Galileo!
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pro 7
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OMG move over Brad Pitt this guy is way too hot
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God I no its a old one but my god he is bloody hot!!!!
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The soldier at the beginning is an old friend of mine " Luke" we hung around in wandsworth together does anyone know where i can contact him to say hi ?
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Recently spoofed on BBC Watchdog!
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We did Levis for Media in English, i love this advert. Also, This guy is soooooo fit ;D i wish the boys in my school looked like him :L
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i did like this advert... then we did it for english media.
11 months ago 2
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OMG I want to marry that man!
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officially 6th best ad ever
- 0:32Laundretteby ColinRozee8,244 views
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This was actually directed by the late Roger Lyons... a great great friend of mine and my mothers' and unofficial godfather to me (naughty uncle Roger!)
His death was a tragic accident and It's great to see people appreciating his work.
Im sure he would have gone onto huge things and he did alot of great work.
Small fact- No boxers on set at last minute so those are actually Roger's fathers plucked from a draw in the nick of time!
Please continue to honor his work and memory! :')
ConductiveDan 2 years ago 26
fantastic body, shame about the socks !
topliff12345 2 years ago 19