2009 Pepsi commercial: "Pass" (HD)

2009 Pepsi television advertisement. Promotes Pepsi's new label design by showing people enjoying the product over the past century. Set to a remixed version of The Who's "My Generation," which subtly changes to reflect the time periods depicted in the spot.

Title: "Pass"
Client: PepsiCo
Creative agency: TBWA\Chiat\Day
Production company: MJZ
Director: Dante Ariola
Creative directors: Brett Craig and Joe Shands
Art director: Xanthe Hohalek
Copywriters: Melissa Pipeling and Michelle Lewis

Category:

Entertainment

Tags:

• pepsi
• pass
• my generation
• the who
• commercial
• ad
• advertisement
• spot
• hd

[evilferret111]

I miss glass. Is it just me or does coke and pepsi in glass taste better than tin or plastic?

[japanman104]

I wished I lived in the 50's, now THATS the best generation

[xX60DemonDrummer09Xx]

my generation in 2012 SUCKS

[suppentruppe]

@evilferret111

It does, it's called the 'Nostalgia-Paradox'

[LeftyStratPlayer]

@Kharnifex999 Don't forget the polio epidemic and Jim Crow.

[guitardedx69]

It's about time ads started counting the 90's lol. The time of grunge, EXTREME crap, and my childhood. =)

[guitardedx69]

@Kharnifex999 Don't forget the racism and sexism! =D

[danielm119]

"every generation refreshes the world" hate to break it to ya pepsi, but not his one...

[SodAddiction]

It's really neat to see the Pepsi logo change. :3 On top of that, the original song by The Who isn't quite the same. There are some bits added in to fit the decades. Yeah, this is probably my favorite Pepsi Generation ad.

[Kharnifex999]

@japanman104 Except for McCarthyism, general paranoia, and the impending threat of nuclear war, yeah the 50s were pretty cool with all of the dangerous chemicals in everyday items

[ZemplinTemplar]

Classy.