The All-New Lexus IS - Blend Out

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"Blend Out" is more than a print ad. To create it, we cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models, we're asking readers to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits. It's an idea that, just like the Lexus IS, blends out.

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The All-New Lexus IS - Blend Out
YouTube: http://www.youtube.com/lexus

• Category

  Autos & Vehicles

[isseyjuicy]

except music, the ad is completely crap!!!!

[CrprtMpstr]

What exactly is the VALUE of this interactive content to the consumer? I can see the value to the agency and advertiser ("oohh look we did something new and innovative"). But what value does this platform-integration deliver to the viewer/consumer?

HINT: "Differentiation" is only an "advantage" if it delivers some sort of incremental value to the buyer.

[pr9nkaholic]

0:28 Only companies that COMPLETELY SUCK use mostly NAKED chicks to sell their products.

I know you're better than this, Lexus. Wouldn't expect this from you.

[Mehmet Subasi]

The technology behind, could have been used in a much creative way...

[Guido Oliva]

Ma questa è realtà aumentata?

[Adam Lobdell]

well done

[Harry Marks]

Lexus! What on earth is going on with your designers and your agency???

[QR Codes]

Great way to interactive marketing.

[Martín Coppedè]

Which is the music of this video? I like that

[Eric Broach]

I don't understand - it's not working.