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The All-New Lexus IS - Blend Out

LexusVehicles LexusVehicles·337 videos
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Published on Feb 12, 2013

Subscribe to Lexus: http://bit.ly/Lm4j4n

"Blend Out" is more than a print ad. To create it, we cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models, we're asking readers to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits. It's an idea that, just like the Lexus IS, blends out.

Go to our website: http://www.lexus.com/
Find us on Facebook: https://www.facebook.com/lexus
Follow us on Twitter: http://twitter.com/#!/lexus
Lexus Drivers: http://drivers.lexus.com
L Studio: http://www.youtube.com/user/lstudiopr...

About Lexus: Welcome to Lexus' official YouTube Channel, your front row seat to watching the Pursuit of Perfection.

The All-New Lexus IS - Blend Out
YouTube: http://www.youtube.com/lexus

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Top Comments

  • isseyjuicy

    except music, the ad is completely crap!!!!

    · 3

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  • CrprtMpstr

    What exactly is the VALUE of this interactive content to the consumer? I can see the value to the agency and advertiser ("oohh look we did something new and innovative"). But what value does this platform-integration deliver to the viewer/consumer?

    HINT: "Differentiation" is only an "advantage" if it delivers some sort of incremental value to the buyer.

    · 3

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All Comments (21)

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  • pr9nkaholic

    0:28 Only companies that COMPLETELY SUCK use mostly NAKED chicks to sell their products.

    I know you're better than this, Lexus. Wouldn't expect this from you.

    ·

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  • Mehmet Subasi

    The technology behind, could have been used in a much creative way...

    ·

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  • Guido Oliva

    Ma questa è realtà aumentata?

    ·

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  • Adam Lobdell

    well done

    ·

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  • Harry Marks

    Lexus! What on earth is going on with your designers and your agency???

    ·

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  • QR Codes

    Great way to interactive marketing.

    ·

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  • Martín Coppedè

    Which is the music of this video? I like that

    ·

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  • Eric Broach

    I don't understand - it's not working.

    ·

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