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BBC Choice Blindness

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Uploaded by on Jan 27, 2009

Excerpt from BBC Horizon documentary on Decision Making

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This video is a response to Neuromagic: Exploiting Choice Blindness
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All Comments (5)

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  • is this change blindness?

    

  • @TimdeJong

    "This is much more a question of memory than ´awareness´"

    The point is that people then justify their choice, even though they didn't even choose the picture to start with.

  • Hard to register 2 very similar faces in a couple of seconds and then also be able to seperate them afterwards, especially when someone else creates the assumption it is the same picture. This is much more a question of memory than ´awareness´.

  • 80% missed the card switch? Wow, homo sapiens are not too sapiens!

  • Please fix aspect ratio by adding tag "yt:stretch=16:9" (or could we as viewers do this ourselves as well?)

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