Tom Wujec: 3 ways the brain creates meaning

http://www.ted.com Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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  Science & Technology

[Dymdez]

How come blind people can create meaning then?

[EveryHumanBeing]

The point.... Creating technology that works intuitively with the way our brains function, to enhance our ability to solve really complex problems more efficiently.

I like it.

[ruycesar1303]

hmm, ok...

[GhostlysMinecraft]

"we're only going to explore three of them" he's basically saying that there are more ways, but he's only going to explain three of them.

[FreedInPieces]

Yeah, just forget every other freaking sense. Vision is most of our strongest sense, but still... damn.

[hyperbolaisagraph]

The same kind of processing is also going on in auditory cortex as well, there are even ventral and dorsal streams (for sound identification and localization, respectively).

[onquarter]

Are you serious? Blind people obviously have broken eyes, not brains. Those parts of the brain must just rely on the other senses to make meaning,

[Mark d. Peña]

I don't know if I'm just a moron or he really doesn't have a point. O_o

[buba54082]

I just want you to know that you are wrong, and you should never give this presentation again

[DisrUptuSVerRB]

What types of meanings do they create? And how do those meanings compare and contrast to sighted people?