Tom Wujec on 3 ways the brain creates meaning

http://www.ted.com Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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Science & Technology

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• Wujec
• TEDTalks
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• graphic
• design
• brain
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• visualization
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• meaning
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[Dymdez]

How come blind people can create meaning then?

[EveryHumanBeing]

The point.... Creating technology that works intuitively with the way our brains function, to enhance our ability to solve really complex problems more efficiently.

I like it.

[qigong1001]

Madison Avenue has known all this for over one hundred years.

[jreis78pt]

@Dymdez vision is just one of our means to perceive the world around and probably the most used, the easiest to use and most efficient one.

[FukPhysics]

@Dymdez how come you are a moron?

[alienmode]

those sketches suck.... really poor quality illustration

[PlatonicMadness]

For those who are interested, the AHA moments are described and explained in Bricks to Babel of Arthur Koestler

[derman077]

sense of sound can discern hard and soft. sense of smell can trigger color. I think there is only one sense organ. we have at this time 5 ways to use it. I can't wait for infared eyesight. can you imagine actually being able to see the light on your remote control blinking instead of using your cell phone or digital camera to see it like the tv does. what else in the world lights up but cant be seen with our barely evolved eyes. magnets and batteries glow with a blinding white light of potential

[MyJim1111]

very interesting

[XaneCrazy]

@Dymdez All human have 5 common senses (some are less lucky.) Eyes are visual (light interaction), as such the ears are sound where you can tell aggressive behavior compared to passive or fear. Sense of touch can tell from soft to hard textures so you create meaning with interaction and self understanding of that object. He only said there 3 ways he talks about, does not mean there are others that do not exist.