Kellogg's Tunes and Spoons

This summer Kellogg's took their bespoke 'Tunes and Spoons' experience to some of the UK's biggest music festivals. The tent served up a healthy alternative to breakfast, offering fruit, drinks and of course a selection of cereal from the nation's favourite cereal brand. For Kellogg's this had been six months in the making with the bespoke tent itself being constructed over a two month period. We were tasked with capturing this experience to help Kellogg's showcase their success internally.

Our Video Team caught all the action on camera, the design, construction and the delivery of this experience to consumers. It involved a weeks' worth of filming at the Isle of Wight Festival, where we interviewed key stakeholders and consumers to their impression of Tunes and Spoons. In addition, a host of dynamic shots of the tent itself, its key features, staff and consumers were also captured. Back in the edit suites these were spliced together, along with motion graphics to tell a compelling, energetic story which encapsulated the Tunes and Spoons experience.

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The film turned out brilliantly, capturing the public's perception of the experience. It has since been shown to Kellogg's employees and has received so much support that they have given the green the green light for another Tunes and Spoons event in 2012. So keep your eyes peeled at next year's festivals.

Category:

Film & Animation

Tags:

• Kellogg's
• festival
• hga creative
• video
• filming
• creative
• agency
• manchester