IE Knowledge Pills: What is Your Customer Worth?

Customers, as important intangible assets of a firm, should be valued and managed. Although researchers have recently placed greater emphasis on customer relationships and customer lifetime value, these concepts have had limited impact on the business and investment community. This is due to a need for extensive data and complex modeling. Martin Boehm will address this issue and explain how to use publicly available information and a simple formula to estimate the lifetime value of a customer.
Download more IE Business Knowledge Pills at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=277271223

IE Business School

http://www.ie.edu/business

Category:

Education

Tags:

• language:en
• IE_Business_School
• Instituto_de_Empresa
• Business
• Management
• Knowledge_Pills
• Martin_Boehm
• Marketing

[Seckser]

You are correct JouJou, couldn't agree more.

[joujou400]

sounds good theory, but dont you think the Marketing ethics nowadays has gone too far- and that they have taken away the 1 to 1 service delivery? customers need to feel they are important and getting their money's value, rather than just a SERVICE?

regulated rule of thumbs should go out the door... HUMAN beings service and trust in goods should return...