Liberty Mutual Ad (1st edition): "Half Acre"

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The first in the "good deeds" series of television commercial for Liberty Mutual produced by advertising agency Hill Holliday. It features strangers doing good deeds for strangers, which inspires onlookers to do the same.

The song is "Half Acre," by Hem. It's on their 2002 album "Rabbit Songs." More information about the band can be found at their MySpace page here: http://www.myspace.com/hem

View the second edition of the ad here:
http://www.youtube.com/watch?v=Iw97Cf...

Source:
http://www.hhcc.com/?p=149

• Category

  Entertainment

[BK713]

Aside from the fact that it is for an insurance company, this is probably my favorite commercial ever. It gives me chills every time I watch it. What is especially cool is the fact that in nearly all of the "paying it forward" situations the person paying it forward was a bystander and not the recipient of the kind gesture. The ad may have run to sell more insurance policies, but it definitely promotes something that society could use more of. Kudos to the people who created it.

[WheepingWillow2]

hey Marlo Thomas you need to do some research about the company you keep because LIBERTY MUTUAL DOESN'T DO NOR KNOW A DAMN THING ABOUT DOING THE RIGHT THING!!!!!!!!!!!!!!!!!!!!!!!!!­!!!!!!!! CHECK MY STORY OUT MARLO

[sophie rothman]

last year, my class made a "kindness chain" video just like this commercial. a person did something nice for another and a person witnessed it and was inspired to help someone else. the video ends with the original helper being helped. i truly think this commercial should inspire people to do the right thing no mater what. i love this

[WheepingWillow2]

thank God, stay far far away from this company they are evil, KILLERS

[Misses McGillicuddy]

I have actually been scared away from ever buying LM insurance!

[LydiaFlair]

I watched the movie "Pay It Forward" at school last week. I am referencing this commercial in my essay about it. I wish this was what the world was like, I really do. All we can do is try though :)

[icyangel13]

Of all the ads trying to lure me in with promises of money, success, everlasting beauty or youth, the only one that actually made an impact on me is this one.