Hublot big bang maradona launch in TSUM
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Uploaded by mkrasheninnikova on Oct 8, 2010
On September 29, legendary Argentinian football player Diego Maradona faced the challenge of the Hublot Million Dollar Wall. The event took place on the roof terrace of the Tsum department store located right in the heart of Moscow.
The challenge was the following: a wall of the real size of a football goal, 10 balls, at 10 circular-hole targets from of different diameters, at the distance of 16 meters. Each ball represented a value of 25,000 to 300,000 US dollars. Maradona took a shot at each target in sequence, with each shot raising the total sum of the donation by the amount shown under the hole.
Maradona raised the total sum of 500,000 US dollars to support the Raisa Gorbacheva Memorial Institute for Children Hematology and Transplantation at the Pavlov State Medical University of Saint Petersburg.
Having taken up the challenge, Diego Maradona together with Mr Ricardo Guadalupe, General Director of Hublot, presented the first piece of the new Hublot Maradona limited edition watch at the brand's Moscow Boutique on the 1st floor of Tsum.
The new Hublot Maradona Gold and Ceramic watch will be available in a limited edition of just 100 pieces. Each piece will be delivered with a football jersey bearing the autograph of the legend.
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