MicroTech has launched a five-week integrated advertising campaign highlighted by the debut of a 30-second TV advertisement on W*USA9, the CBS TV affiliate in Washington DC. The new commercial features an all-MicroTech employee cast and was filmed at the company headquarters in Vienna, Va., and at select national monument sites in Arlington, and Washington DC.
The commercial airs Monday -- Friday between 5 a.m. -- 9 a.m. during local morning newscasts and the CBS network "The Early Show." You can also view the spot on Sunday morning; MicroTech is one of the main sponsors of "This Week in Defense News," airing at 11 a.m., immediately following "Face the Nation." Hosted by Defense News Editor Vago Muradian, who boasts nearly two decades of defense journalism experience, the show features guests from the Defense Department, Congress and the Defense industry.
During the campaign, MicroTech banner ads will also appear at www.Defensenewstv.com, the online version of the show, and a print ad will appear in Defense News, the world's premiere defense news weekly, and in The Federal Times, the one-stop news and information service for Federal Managers.
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