Othayas Iriani tea factory has scored a first by becoming the first and only kenya tea factory to market its tea directly in the united kingdom. Iriaini has entered a partnership with one of the united kingdoms' leading retailers 'marks and spencer' that will see it's tea sold as mount kenya tea under the fair deal lable in more than 700 outlets across the UK.
This look like an excellent initiaitive to allow Kenya tea producing communities to capture more value from their involvement in the international economy. This is what fair trade should be all about!
Fairtradeeconomist 2 weeks ago