Human-centered design and empathy is the foundation for IDEO's work, as Aaron Sklar explains. Change Plus is the program he works on, which seeks to understand people's lives so as to design products & services which modify their behavior in positive ways. Additionally, Aaron discusses his hopes for the future of research and design for good, and a unique 2-year project in India and Kenya called the "Ripple Effect", which studied how people obtain and store clean drinking water.
Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
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