Published on Jun 26, 2012
A Short Draft Promo Video for Playback Rewards (PBR) -
Targeted Television Advertising With Full Privacy Protection.
If you would like to know more then visit our website at www.playbackrewards.com
Planned roll out in Dec 2012 via a middleware enhancement to Freeview PVRs.
Targeted advertising is the holy grail of the TV and advertising industries. In the US, experts forecast that by 2015 the annual revenues from targeted advertising will exceed $11 billion. But in the UK and Europe it has stalled because subscription-based services and internet-based advertising sales houses know so much about their customers that it would be difficult to avoid claims of abuse of privacy and data protection rights if they targeted them with tailored advertisements.
PBR's technology completely avoids all privacy and data protection issues.
Alistair Kelman - CEO - Playback Holdings Ltd
Playback Holdings Limited
+44 7709 191491