THROX INVENTOR EDWIN HEAVEN ROCKS 'N SOX 'EM ON THE BIG IDEA

At the end of this four minute segment from CNBC's smash hit "The Big Idea with Donny Deutsch" the jovial host needles the stylish inventor of THROX for not wearing a more conservative outfit. Edwin Heaven's lightning quick retort: "I don't need a 3-piece suit, Donny, I have 3-piece socks!"

That he has. THROX (awarded Reader's Digest's "Best Innovation of the Year") is THREE socks so when you lose one you still have a pair. The Cure for the Missing Sock.

It's also one helluva BIG IDEA — a $70,000,000 idea, according to Donny's millionaire experts.

"Seventy million?! Uhm, kindly pass the smelling salts, please!" said Edwin Heaven with a goofy grin (shortly before fainting).

www.THROX.com

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Entertainment

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• Big
• Idea
• Edwin
• Heaven
• Throx
• socks
• three
• Donny
• Deutsch
• CNBC
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• Lizanne
• Falsetto

[trexmaster9000]

Uh, WTF  is this. Who only wears one pair of socks in their lifetime?

[BobBX542]

I'm justseeing this for the first time today, and I have to ask, am I missing something here?? who just buys one single pair of socks?? Right now, I have 24 pairs of socks, because that's how many came in the package. If I lose one, I have 23 more. Just having one extra sock seems like a terrible idea.

[wrench246]

Terrible idea. Just buy a pack of 16. That way you have 7 pairs even if you lose a sock or two. This seriously sounds like a devolution of sock packaging.

[dustytrice]

I hate losing socks. This is such a problem that when I have to wear socks I don't ben bother to match them anymore. Throx pretty much fixes this problem. A damn good idea if I ever saw one!

[alfandalf]

Awesome...>I love that Idea....Whom has not lost a few socks at the laundomat.......... come one...we all need at least three...what about 5!

....this guy is beyond Creative and way ahead of his time.