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The changing role of the Chief Marketing Officer

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Uploaded by on Feb 14, 2011

Craig Hayman, General Manager Industry Solutions, IBM Software Group, discusses the complexities of the Chief Marketing Officer.

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Science & Technology

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  • could you tell me how to be Chief Marketing Officer , what should i study i can not find it online thanks!!!!!

  • Understandng technology that my consumers are using and using it for my advantage to market to my consumer. Got it!

  • Good video, thanks... We can all learn from IBM.

    How has the role of the CMO changed this week? To contribute to the dialogue...

    ICANN just transformed how firms will interact with their brands. My firm Afilias created a new video for CMOs and Brand Builders to illustrate the new opportunities and challenges of owning and managing their own .Brand TLD.

    Our video is 3 minutes short. It can watched at afilias(dot)info(dot)dotbrand

    We also have a free e-book for Brand Builders

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