MARS FM PART 1 OF 2 -1991 - LA Radio

The former owner of KROQ-FM has made what his executives admit is a dicey business move by purchasing two Southern California radio stations and playing music so new that most people haven't heard of it.

"It's a very risky strategy," admitted Howard Freshman, the promotions director at the new MARS-FM. "L.A. is very cutting edge. There is a risk because we don't know if people will accept this on a mass appeal basis. My thinking is if you don't take risks, you can't win big."

MARS is simulcasting on KSRF-FM Santa Monica and KOCM-FM Newport Beach, both at 103.1 on the FM dial. Ken Roberts, former owner of KROQ-FM, purchased the Los Angeles and Orange County stations last spring with the expressed first-ever plan to broadcast the same programming on two nearby stations with the same frequency. Each station broadcasts on about 3,000 watts, and Freshman conceded he has a broadcast "hole" in the northern San Fernando Valley.

Category:

Music

Tags:

• kroq
• radio
• techno
• don
• boles
• celeberty
• skin
• the
• germ's
• 103.1
• fm
• swedish
• egil
• groove
• industrial
• gothic

[malanis]

Man I miss this station so much :(

[BLONDEBOOMER]

God I miss this station!!! I remember the day it went off the air!!!!!!!!!!!

[TheXtro101]

1 great radio station that came out during the early 1990's in southern Cal(Since the year 2000,I now don't listen to any music radio stations.Most of today's next generation of trendy music "sucks").

[TheXtro101]

This was 1 of the best radio station that came out during the early 1990's in southern Cal(Since the year 2000,I now don't listen to any music radio station.In the last 5-8 years,most of today's next generation of "trendy" music "sucks").

[FJvoodoo]

You never forget something really good. Mars did keep us busy and happy.

[kdj29]

swedish eagle has his own show now on sirius xm satellite radio. Burn out, celebrity! burn out, celebrity! maggies party! Kontrol Faktory!

[PLC381]

This was the best radio station in World History! They used to play this track called Dancing on the Planet. I can't find it anywhere.

[Adjslife]

Damn I miss Mars 103.1 they had the best music around Power & Kiss fm had nothin' on them !

[trust626]

i remember tryin to find it lol ill always move it lil to the left then lil to the right it was hard to get this station in the SGV