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Firmeza Total

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Uploaded by on Dec 11, 2006

Firmeza Total, a videotrip to brazil. A documentary by Dre Urhahn and Jeroen Koolhaas. About the role of hiphop in the lifes of the youth in favela's in Sao Paulo and Rio. for more info: http://www.favelapainting.com

Haas & Hahn is the working name of Dutch artists Jeroen Koolhaas and Dre Urhahn. After receiving international acclaim for Favela Painting, their current project in the slums of Rio de Janeiro, they are preparing to embark on a wild journey to bring their outrageous works of art to other unexpected places around the world. Drawing inspiration from various aspect of modern city life and observing the growing effects of urbanization, they aim to 'flip' common reality inside out, incorporating various artistic media to question the public perception.


In 2006 they realized a large video installation in Museum Boijmans van Beuningen in Rotterdam, which was later shown during a cultural festival in Maratea, Italy. In Amsterdam, they exhibited various artworks, which were auctioned by Christies to raise funds for the realization of their 'Favela Painting' project. Their work was also shown at the 2008 Shenzhen-Hong Kong Architecture Biennale and has been part of various group exhibits. Their documentary about the lives of young rappers in the Brazilian slums has been broadcast on Dutch and Brazilian television and is still successfully shown at international film and culture festivals.


Haas & Hahn are currently at work on their second painting in the 'Favela Painting'-series. The first work, 'The boy with the kite', completed in early 2007, is situated prominently in the centre of in Vila Cruzeiro, a notorious Rio slum tormented by an ongoing war between the local drug gang and the police. Sparked by the warm reactions of both inhabitants as media, they returned the next year to start work on 'Rio Cruzeiro'. a 2000 square meter mural depicting a river rendered in traditional Japanese style. These community-driven interventions draw positive media attention to a misunderstood neighborhood and instill a sense of pride and self esteem in the residents. They are created together with local youths, stimulating them to use their creativity and offering them an alternative to a life of crime.


In the coming years Haas & Hahn aspire to create a range of various striking works of art in parts of the world where the frenzied pace of urbanization has left a social vacuum. Thereby provoking global attention and positive publicity, and fueling further publications and exhibitions.


Jeroen Koolhaas, born in Rotterdam in 1977, graduated with a degree in graphic design at the Design Academy in Eindhoven and has been working as an illustrator for the New Yorker magazine and Prada. Dre Urhahn, born in Amsterdam in 1973, has worked as a journalist, copywriter and art-director and has set up successful companies handling anything from event management to television production. They have been working together since 2002.

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  • Opa!!! Música do Consciência Humana, representou São Matheus em zika!!! Salve pra Favela do Jd. Elba, Pq. Sta. Madalena, Jd. Planalto, Morro da Ilha e Mangue - Zona Leste. Só os revoltas do sistema.

  • maximo respeto desde argentina irmaos!

  • the beat they playin at 5.25 is hot did they make that into a song?

  • Pooooorra...I'd never seen this. It's amazing. I'm lovin it! Foda pá carai!

  • Can't believe i found this. I just searched firmeza total because its a line associated with racionais. Fui introduzido ao hip hop Brasileiro em 2006 cuando començou a apprender da cultura do Brasil e a linga portuguesa. Mas infelizmente ainda to ruim em esa !Mas ai, documentavel muito foda. firmeza total e nunca esquece as gente que vivem a vida loka

  • dope. doe je ding dre..

    1

    jeroen

  • parabéns.

  • fikou bem loko o video ai mano

    só faltou o MANO BROWN

    e os RACIONAIS

    dar os seus Depoiemnto e pá

    por seus ideáis

    ´pra galera ouvir

    mas fikou bem loko

  • desculpe...tem som....!!!

  • nao tem som......q isso?

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