Building Brand Wealth- Is OBL a Brand

Osama Bin Laden is dead-
Is Osama Bin Laden a Brand? The image was global, distribution network and press coverage. He established a vast network that operated under the radar while built it to world prominence. This single individual was a disruptive marketing force that impacted the life of nearly everyone on the planet. His vision and message was clear, he had a great management team and of course and an effective training program. His exit plan however was the flaw.

(Disclaimer-we do not believe in the Objectives, philosophy, terroristic practices, tactics, nor-is this an endorsement or representation of the way he executed his plans. We utilize this example to illustrate a relevant topic within the scope of producing results in the branding process. The lessons we can take from this are educational and intentioned to promote capitalistic ventures as it relates to his branding and marketing success).

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People & Blogs

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• OBL
• Osama
• Branding