'Social Entrepreneur of the Year' in India 2008 - Finalist, Brij Kothari

For more visit: http://www.khemkafoundation.org

Brij Kothari is the Founder of PlanetRead. Using the simple tool of Same Language Subtitling (SLS) on popular song-based television programs, PlanetRead is sharpening the literacy skills of an estimated 200 million literates or neoliterates who have weak reading and comprehension skills, despite having attended at least primary school. By superimposing subtitles on visuals in the same language as the audio, Brij ensures that reading becomes a byproduct of entertainment already consumed by the audience.

A joint venture of PlanetRead and IIM Ahmedabad, SLS has combined the tremendous reach of Indias national broadcasting agency, Doordarshan, with the enormous appeal of film songs, to give lifelong reading practice to early literate persons.

Category:

Nonprofits & Activism

Tags:

• social
• entrepreneurship
• planetread
• brij
• kothari
• schwab
• foundation
• entrepreneur
• sls
• same
• language
• subtitling
• education
• illiteracy
• hindi
• film

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This format is effective in any language and for a wide range of reading levels. Adding this format to music video such as MTV and computer video would go a long way towards solving reading problems in the rest of the world!