The Center for Sport Management Research and Education at Texas A&M Univeristy hosted a Sport Branding Summit Event on Thursday April 14, 2011. A panel discussed the importance of branding in the sports industry. It was moderated by ESPN reporter Jenn Brown. The panel included speakers from the firm and sponsorship side of sports branding as well as a branding discussion from the professional sport side. Speakers include: Jeff Dubiel (Pepsi), Jennifer Storms (Gatorade), LaDainian Tomlinson (Pro NFL player), and Jamey Rootes (President of the Houston Texans).
Fuck the jocks. Fuck athletics in higher ed.
cochranexyz 2 months ago