The push cart vendor is a very visible and significant figure in modern Caribbean society. Using a cart to sell low-cost goods along the road (usually local foods such as coconuts, apples, plaintains, breadfruit, yams, ackees, and jerk chicken), the street vendor conducts a small informal business that provides him alternative employment and economic survival in the global marketplace.
As a central actor of Caribbean's postcolonial environment, the push cart man embodies the spirit of resistance to corporate capitalism and its "global, national, and urban systems of race, class, and gender inequality" (Karides, "The Significance of Urban Street Vendors", 2006: 28). The Caribbean push cart vendor represents creativity, commitment, assertiveness, determination, independence, and entrepreneurship - all values that the Caribbean Creativity Foundation aims to communicate, foster, and promote.
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