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Media Bites - Product Placement & Viral Marketing

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Uploaded by on Nov 17, 2009

This weeks Media Bites takes a look at how advertising continues to infiltrate all kinds of media. We first look at the use of Product Placement in films like Zombieland and X-Men Wolverine. We also look at a recent attempt by the Captain Morgan brand to pay NFL football players to strike the Captain Morgan pose during games. This technique is what the industry calls viral marketing, which is effective when the public starts to mimic what the use of the brand.

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Education

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Standard YouTube License

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  • @117W1 Correct. I also don't drink, but I like Captain's style. lol

  • Nothing wrong with capitalism and advertising your product. I don't drink, but this video makes me want to go buy some Captain Morgan, just because I could and support their cause. Pay to pose, and only players who accept the premise are involved. No different than declaring that you're going to Disneyland after winning the big game. Capitalism: It works 100% of the time it's tried.

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