Promoting companies in the world: Let's give'em a face!

Support SMEs to enter new markets beyond national borders.

Challenges:
Support SMEs to enter new markets behind national borders.

Solution:
Mediacontents is developing a project based on a Multimedia Platform for minidocs named Bizitaly.eu. Docs are based on a television format on BBC model: a simple but high impact technique to communicate in an efficient and convenient way.
The main objective is transfer the methodology applied in the communication professional experience on a webplatform with the purpose of facilitating internationalization process of SMEs.
Interviews, carried out by English mother-tongue professional journalists, allow to identify key and to understand product and services offered by companies.
Knowing products and services directly explained by the CEO or the general director facilitate awareness and confidence in the company.
Interviewer asks questions on behalf of the client/investor and interviews are integrated with explanation of products and services.
Furthermore the impact of the interview is also improved by the communication methodology used: in fact viewers recognize the familiar language used in everyday television format.
On the other hand, the CEO has the possibility to talk in a comfortable but highly professional environment.
All minidocs are available on a single platform and are promoted through a marketing plan involving all relevant social networks.

Results:
As the moment, beta versions of the minidocs are available on the website www.bizitaly.eu. Mediacontents is introducing them to a few Business Associations in Italy.


Target markets:
The platform is addressed both to single companies that would like to present their products and services, by promoting them in an innovative way on the web, and to trade association/chamber of commerce that are looking for different way to internationalize local companies.
At the moment Mediacontents is working only on the Italian market, but company's goal is to open the platform to other European countries and to enrich it with other tools that enable businesses to communicate and interact with each other via the web, as in a social network.


Interest in Partnering:
Mediacontents is looking for content providers in European countries which would be interested in acquiring our know how, video shooting techniques and style for minidocs production.
Mediacontents is also looking for associations and chambers of commerce that can interact with companies and are looking to implement new internationalization services for their associated companies.

Category:

Howto & Style

Tags:

• mediacontents
• media
• contents
• enteprises
• italian
• services
• product
• commerce
• foreign
• export
• inport
• business
• biz
• Italy