Retro Bartles & Jaymes Commercial Perfect Ice Topping
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All Comments (56)
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These guys rock!!!!
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In 1991, Congress quadrupled the excise tax on wine. Since then, it was far more profitable for beverage makers to use a malt base instead of wine. That's why we have premium malt beverages now instead of premium wine coolers.
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"wine" flavored malts came about as a matter of practicality. Many states offer many different kind of alcohol licensing to bars. Some licenses do not permit sale of wine on Sunday, but permit beer sales. If a "wine cooler" is malt base, it is considered beer and is permitted to be sold on Sunday
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The original Bartles and Jaymes was very good. The malt flavored stuff in fancy flavors... I was soooo disappointed when that came out. Ewwww. I couldn't ever find the original flavor so I stopped looking. Love the commercials.
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Heh,it's been a long time but I remember those commercials. I always remember the we thank you for your support bit. Ah,tv memories.
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Best scene ever!
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Is now a flavored malt or wine cooler? Who caused that, French Canadians?
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Actually Frank (David Rufkahr) died of a heart attack in '96. David was my cousin and he was just a rancher from Bend Oregon before the commercials. He tried out for the bit on a lark when his wife dared him. By all accounts so far...Ed ( Dick Maugg is still alive
omg i want some, I am tired of plain boring ICE!
KazoWAR 2 years ago 9
ok, well any of the two that died, its a great loss either way! they made excellent and fun commercials together!
bankegirl 2 years ago 7